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Daniel Crémieux (22 May 1938 – 12 September 2025) was a French fashion designer best known for his preppy style clothing, mainly menswear. Designer gives update on Cremieux label, Inside Business, 8 June 2012 He launched his eponymous brand, Daniel Crémieux, in 1976 in France.
When he was seventeen, Daniel went to London to study English. It was there that he discovered the stylish elegance of braces, badges, and checked pullovers worn with pride by university students. Upon his return to France, Daniel brought back a seamless Shetland wool, something almost unknown in France at the time, and with it the foundation for his vision of a sophisticated interpretation of the emerging Preppy looks.
He flew to New York City in late 1960s and fell more deeply in love with the preppy menswear of traditional brands. He returned to France with the desire to create the best French preppy brand available, a modern interpretation of this very traditional look.
In 1976, Crémieux launched his own brand, with an iconic golfer as its logo, and opened his first shop in Saint-Tropez, on the French Riviera between Nice and Marseille. This was the first store, soon to be followed by others in Paris and Aix-en-Provence.
Today, Crémieux is an international brand with shops in France, United Kingdom and United States.
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